Consumer Marketing & Retail
We aim to bring you exciting events which will not only entice you to keep coming back for more but also at the moment keep you gripping to the edge of your seats. Along with entertaining, our capabilities extend to managing your tailored events effectively, efficiently and with utmost professionalism.
We are also a creative group that specializes in digital product creation, funnel optimization, and automation.
Retail marketing involves all of the ways a business acquires customers and gets those customers to buy their goods and services.
The basics of retail marketing campaigns revolve around four main factors, which are often called the four Ps: product, price, place, and promotion.
Product: Even though retailers don’t usually create their own products,
their selection of items is still a key selling point. Customers want to
know that you have what they’re looking for.
Price: Such a competitive retail market puts significant downward pressure on prices.
You might want to raise your prices to earn a greater profit on each item, but that will also push some of your customers to competing retailers that offer the same product at a lower price.
Place: Place can refer to the actual location of a physical store, but it can also refer
to online visibility. Getting the top results on Google for a given keyword can be just
as valuable for online retail stores as having a prime location.
Promotion: Retail promotion is all about connecting with customers and making them more
aware of your brand. If consumers don’t know you exist, they won’t think of you when they
want a product. Even after reaching the initial stage of awareness, they may need to engage
with your brand several more times before becoming comfortable enough
to move forward with their first purchase.
Types of retail marketing
All retail marketing shares some common characteristics, but you’ll need to develop
a custom promotional strategy that makes sense for your unique business across retail operations.
Keep in mind that these campaigns won’t work as well on their own. Make sure to integrate multiple
channels and leverage marketing analytics in order to generate even more outreach and sales.
Store-based retail marketing
If you have a physical storefront, it’s important to fully leverage the promotional opportunities
of that space. Putting a little energy into store-based marketing will help you bring in more
repeat customers while increasing the amount of money the average person spends during each visit.
Events: Retail stores are the perfect places for events, and you can hold a variety of different
events depending on your audience and brand image.
In-store displays: In-store displays could be anything from a centerpiece for a particular product
to a digital display board that shows a selection of social media posts from your customers.
They give you the chance to spice up the shopping experience and experiment with different types of visual content.
Sample products: Samples are a great way to get shoppers interested in a product they might not
have looked at on their own. They’re particularly effective for items like makeups, colognes,
and lotions that consumers will feel more comfortable purchasing after they’ve had a chance to try them out.
Interactive boards: these are interactive, in-store displays that show relevant information and
allow shoppers to get pricing and product info, watch relevant videos, etc.
In-store promotions: When you go to the grocery store, you probably expect to find some products
on sale. While major promotions typically receive a significant marketing push, everyday discounts
don’t always need to be advertised outside your store.